Werbing

Häagen-Dazs ice cream

2005-07-05T11:55:00.000-07:00

An ad for Häagen-Dazs ice cream in Berlin. Every city got a special flavor.

Street tram advertising

2005-06-04T16:17:00.000-07:00

Click image to view video.

Street cars are often used for advertising in Berlin. Here's an ad for a radio station, Fritz. It says, "and on the radio, brazen music."

Office in the Parkkolonnaden

2005-06-04T13:17:00.000-07:00

Advertising on the Parkkolonnaden near Potsdamer Platz. Interestingly enough, the ad is in English, Chinese and Russian, but not in German. Multilingual, anti-nationalist advertising! The Russian translation is coming. Can anybody out there translate the Chinese for me?

Intel ad

2005-06-03T08:38:00.000-07:00

A 7-floor high ad for Intel on Breitscheidplatz.
It says, "The secret to exceptional notebooks? Here's where it's hidden."

Ku'damm Corner

2005-06-03T08:25:00.000-07:00

Click the image to see the video of the billboard.

The corner of Kurfurstendamm and Joachimstalerstr. One of the biggest intersections in West Berlin. It has probably the only digital billboard in Berlin. Certainly the biggest. The video shows ads for iPod, business offices, and for a telephone company.

Wood + Coal Dealer

2005-05-22T15:12:00.000-07:00

Ah , the good ol' days when advertising was chisled into stone. This is an sign for an old business that used to handle in wood (Holz) and coal (Kohlen) for heating. This was taken in Stralsund on the Baltic coast.

Brandenburger Tor + Deutsche Telekom

2005-05-22T14:31:00.000-07:00

The Brandenburger Tor on Pariser Platz underwent massive restauration about 4 years ago. About once a month, Deutsche Telekom, the German telecommunications company, hung a different facade placard from the scaffolding while work continued underneath. There was always some kind of trompe l'oeil effect.

Litfaßsäule

2005-05-20T10:31:00.000-07:00

According to www.adlexicon.de :

Click on the image to view

video

An original on the Ku'damm

Eine Litfaßsäule ist eine Anschlagssäule, an die Plakate geklebt werden können. Sie zählt zum Bereich der Außenwerbung.Erfunden wurde sie von einem Berliner Drucker namens Ernst Litfaß (* 1816 in Berlin † 1876 in Wiesbaden), der sich über die wahllos an die Wände geklebten Plakate ärgerte.Eine andere Quelle berichtet, dass er diese runden Informations- und Werbesäulen in Paris entdeckt habe. Die ersten Prototypen wurden 1855 in Berlin errichtet.Er bekam von der Stadt Berlin ein bis 1880 gültiges Monopol für die Aufstellung dieser Anschlagssäulen (Allerdings unter der Auflage auch die neuesten Nachrichten anzuschlagen). Im Jahre 1855 wurden die ersten 100 Litfaßsäulen in Berlin aufgestellt und dem Erfinder zu Ehren nach ihm benannt. Im Jahre 1865 wurden weitere 50 Säulen aufgestellt.Während der Kriegsjahre 1870/71 wurden dann von ihm als ersten die Kriegsdepeschen veröffentlicht.Litfaßsäulen hatten teilweise auch zusätzliche Funktionen. Sie wurden zum Beispiel als Telefonvermittlung oder Elektroschalträume mitverwendet.

A Litfaß column is a placard column where advertisement posters can be attached. It belongs to the class of outdoor advertising. It was invented by a Berliner printer, Ernst Litfaß (* 1816 in Berlin † 1876 in Wiesbaden), who was upset about the way posters were haphazardly pasted on walls. Another source reports that he discovered these round information and advertising columns in Paris. The first prototypes were erected in Berlin in 1855. The city of Berlin awarded him a monopoly, valid until 1880, to erect these poster columns. (On the condition that the news would also be displayed.) In 1855, the first 100 Litfaß columns, which were named in the inventor’s honor, were put up in Berlin. In 1865, another 50 columns were installed. During the war years, 1870/71, he used them first to post war dispatches. Litfaß columns had other functions. For example, they also served as a telephone exchange or an electrical switch room.

Samsung in Tiergarten

2005-05-20T10:16:00.000-07:00

In an effort to be able to afford the many needed public restoration projects in Berlin, full scaffolding advertising is being used as a solution. Here Samung's ad cover the Charlottenburger Tor on the Strasse des 17. Juni which cuts through Tiergarten. The message reads. "Oh, what a crown jewel."

Wall poster

2005-05-20T10:05:00.000-07:00

A local shop has hung a huge advertisement on the side of an apartment building near the freeway. It might help if they wash it so you can read the name of the shop.